the KNEW CD
Two patented technologies combine to create a relationship management technology called the Knew CD. Through a combination of database programming and multimedia design, the Knew CD addresses recipients personally to act on the message delivered.
Person-able:
The Knew CD content message greets a database by name. The material presented appears specifically prepared for their viewing experience. Knew CDs are digitally printed with unique names and numbers on the label. Other label identifiers include variable imagery and barcodes.
Measur-able:
The Knew CD provides measurable results on an individual recipient basis. Every project has specific objectives, so tracking is wholly based on the criteria of the program. If you know what you want your database to do, the Knew CD can measure activity and provide you the opportunity to act timely and accordingly to responses.
Update-able:
The Knew CD adapts to a changing marketplace and delivers new information. New information is accessed from the CD, or a one-click access web portal can be loaded to a desktop. Marketing and Sales collateral change frequently or constant communications are essential with clientele. The Knew CD delivers new information and eliminates the outdated. Updates are supported by Email and Text message alerting features.
Viral:
The Knew CD can act as a chain letter or email. If a recipient feels another should see the same presentation, they can process the delivery of a CD by providing a name and address. Your database could be worth more than you know if you allow the message to spread to like minded individuals.
Secure:
Security is where the company began but database marketing has quickly become the technologies primary use in a results oriented marketplace.
The inherent security feature of the Knew CD is unique code. Unique code enables us to accomplish any one or all of the following:
- Turn Off or Time-Out access to files
- Encrypt and Protect files in the CD
- Enable coded Access to your website
Automated Notifications:
When Knew CDs are played automated Email notifications are sent to an unlimited number of recipients. Sales and Marketing personnel within an organization are the typical recipients of these Emails in order to maintain responsiveness to client interaction. Each email notification identifies which CD number was played as well as the name associated with that number in the database. CD click through rates can also accompany this automated email notification.
On Demand:
Knew Media can establish a web-to-CD production platform utilizing data captured online. The flexible nature of Knew Media content production creates a continuous flow of unique multimedia to address online requests for information or to provide unique sales materials on a regional basis.
LIVE Sweepstakes:
The Knew CD unique code creates an Instant Sweepstakes prize redemption program. Prizes are awarded randomly to the database as CDs are played. Viewers can be instructed on how to redeem their prize or claim music download credits.
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